skip to main content

Why choose a stand up pouch?

We don’t have to tell anyone how popular a pack stand up pouches are. You only have to take a quick browse around any supermarket or convenience store to see an abundance of sizes, shapes, and colours, holding every type of product imaginable.

It isn’t just a trend, though, or packaging fashion. There’s real method and value behind their ever-increasing rise in popularity.

In this article, we’re not just going to tell you why they’re such a popular solution in today’s market, but introduce you to all of the reasons you should be using them too.

So, let’s get down to business. Why should you choose a stand up pouch?

PhD Nutrition Flat bottom recyclable pouch for protein powders velcro closure
UK First 100% recyclable flat bottom pouches

Incredible innovation and enhanced practicality

100% recyclable in more cases than ever

We’re proud to keep our customers up-to-date with the latest technologies and developments into our industry’s base materials. This means that when it comes to meeting environmental solutions, our latest recyclable options deliver waste levels and CO₂ emissions far lower than those of alternative materials.

Almost all of our current packaging can be created using recyclable materials, something we’re eager to keep pushing forward in everything we do, and in turn, everything you do too.

They’re lightweight and use fewer resources than alternative packaging

By reducing the amount of packaging weight and waste, you don’t just save money, but you’re protecting the planet’s limited resources. When you consider how much energy and material it requires to produce a glass jar with a tin lid or cartons, tubs, and food tins, a stand up pouch wins hands-down for environmental efficiency.

Even better, they deliver huge shelf appeal, are striking and bold, and brilliant for product presentation.

The ideal option for an extensive range of products

They’re flexible, yet they stand up on their own, making them just as practical as a box or a tin, but without the bulk, the fuss, and at a fraction of the cost—both financially and on our resources.

Yet, it’s their versatility that makes them boundless. They carry powders, liquids, food products, health supplements, snacks, drinks, and everything and anything in between.

Manufacture them with a spout, and their delivery mechanism suddenly makes them as practical as a bottle—but with a tiny percentage of the resources required. Wave goodbye to single use packs like crisp packets or drinks cans. Resealability has made pouches the stand-out solution against its competitor packaging.

The Protein Works Flat bottom pouch with double zip and soft touch lacquer
Flat bottom pouch with double zip to keep powder in

Superb savings, with lower manufacture and production costs

When you consider the areas where a manufacturer can save costs, pouches are a winner on all levels. Being lightweight and using less material means they’re easier to transport, resulting in a far lower carbon footprint as well as saving you money on shipping.

They’re far more sustainable and produce far less waste during manufacture—introducing further savings. It’s money in the bank, and that’s what every manufacturer is looking for.

Bespoke, original solutions for every complication and quandary

There are all kinds of stand up pouches available, each designed to make some part of the transporting or delivery process better or simpler, more economical, or just more practical.

Do you need a microwavable pack? Or what about something sterile? Stand up pouches have you covered. With such a wide range of material types for every eventuality, it means there’s a solution now to every problem.

  • Arc Seal Doy Pouches – The original stand up pouch, their strength and versatility make them ideal for an abundance of applications.
  • K Seal Pouches – A real favourite with eco-conscious consumers. K Seal pouches offer improved disposability—reducing waste and manufacturing costs.
  • Flat Bottom Pouches – Incredibly popular for food products, they’re large volume packs with printable side gussets. Requiring less space makes them superb for shelf stacking and stability.
  • Quad Sealed Pouches – Free standing, secure, rigid, and sturdy. Ideal for bulk stacking and perfect for heavier products.
  • Shaped Pouches – Unusual and eye-catching shapes for packs that stand out from the competition.
  • Spout Pouches – Perfect for food and drink industries: soups, cocktail mixes, purees, and juices—and also for cosmetic and cleaning products.
  • 3 Side Seal Pouches – Economical flat pouches for food and non-food use. Think sliced and whole fish, pet treats, sports nutrition and snack foods.
  • Pillow Bottom Pouches – A versatile design that accommodates high volumes of liquids, solids, and powders.
  • Retort Pouches– An ideal low-cost alternative to tins and cans. Suitable for a wide range of ambient products, they’re easy to open and to dispose of—an ideal solution for autoclave cooking, sterilisation, and microwave compatibility.
Webbox 100% recyclable stand up pouch for pet food
100% recyclable stand up pouch

The advantages of choosing stand up pouches for your customers

Let’s take everything we’ve learned so far and flow that information into practical hands-on benefits applicable to real-life situations.

1. For snacks, pouches are lightweight and re-closable

They’re easy to handle and versatile. If you’re not a full-pack hungry right now—no problem—zip it up and save some for later.

  • Press close zippers are a traditional option, one that’s stood the test of time over years of reliable operation.
  • Single and double press closings deliver options that prevent even fine powders from escaping.
  • Velcro style re-closing systems are simple and convenient, with linking teeth styled grippers. Brilliant for fine powders.
  • Top sliders offer a premier design option. With a tamper-evident membrane, they’re ideal for large bulky packs or powders or granules.
  • Pocket zippers disguise your fastener behind a peel back tab, creating an excellent tamper-evident option.

2. Designed for easy opening and handling

We’ve all fought to get into a pack of screws or try to release a toy from its packaging-prison. Our pouches come in a variety of opening options, and so many of them, as discussed, are re-closable.

With a little design planning, care, and attention, you can create the systems that make accessing your product easy, containing it a pleasure, and collecting, carrying, and manoeuvring them a breeze.

  • Laser scored pouches provide a direct, easy to open tear line.
  • Tear notches make the opening line impossible to miss.
  • Diagonal tear designs make pouring a pleasure instead of a problem.
  • Carry handles built into the design make moving and managing larger, bulkier packs easier than ever.

3. An environmentally sound solution to enhance customer confidence and the feel-good factor

We’re big on educating our customers about the developments in our industry materials. So much so, we’ve created The Academy for anyone who has attended one of our presentations or Technical Training Workshops.

We’re continually digging into the impact of plastics in society and passing on all of our best practices to anyone willing to listen, especially those who’ll join us in preaching the benefits.

  • Plastic reduction programs
  • Recyclable, compostable, and bio-degradable materials
  • Environmental packaging audits
  • The circular economy

For suppliers, it means your customers will be proud of the products they choose, knowing that they’re part of the eco-solution and not part of the problem.

Flat bottom pouch Fortnum & Mason
Excellent graphics using the substrate to help the effect

4. Product presentation built-in

Customers can see exactly what they’re getting and how good your product is. Clear windows create transparency in both the packaging and your values.

We understand the benefits beautifully lit product photography can bring to marketing materials, but when it comes to making an informed decision about a product on a supermarket or shop shelf, there’s nothing like seeing exactly what you’re getting.

When it comes to giving a helping hand to retailers, a stand up pouch with its large flat front area is ideal for large graphics—superb for display purposes. They stack well in smaller spaces, can be hung on hooks and carousels or included as part of any other end of aisle display system.

5. Products stay fresher for longer

It’s not just handy having a reclose function; they seal the goodness in and keep undesirables out, which means your foods, vegetables, and snacks stay fresher for longer. Their excellent barrier properties protect your product from moisture, oxygen, light, infestation, odour, or any number of combinations of such elements.

It’s a major plus for customers concerned with waste at every level. And less waste means more savings.

Can you think of a reason not to use a stand up pouch anymore?

Okay, so there are a handful of limitations to using pouches for packaging; there are a few tricky products that cause problems when it comes to filling packs, and others that just don’t lend themselves to a pouch—ice creams or cream cakes, for example.

But that’s only a tiny handful of issues in a field of huge positives. As advances continue in technology and as the industry continues to react to demand and need, it won’t be long before those few remaining niggles get ironed out too.

If you’re still unsure about the versatility of a stand up pouch, give us a call. We’d love to tell you even more ways that they’ll make your life easier, business better, and profits higher.

To learn about pouches