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Beyond the Usual: The Unsung Heroes of Flexible Packaging

We really appreciate National Flexible’s support

Oasis Floral Products

When you think of packaging, your mind probably jumps to crisps, chocolate bars, or maybe even a loaf of bread. But what about DVDs, pet food, or pharmaceuticals?

Welcome to the fascinating world of “Other Applications”—a realm where flexible packaging quietly powers some of the most unexpected and diverse industries.

At National Flexible, the term “other” doesn’t mean “less important.” In fact, it’s quite the opposite. These are the niche, specialist, and often technically demanding applications that require packaging to do more than just look good on a shelf. They need to protect, preserve, perform, and sometimes even breathe.

From Greeting Cards to DVDs: Packaging with Personality

Let’s start with something simple—greeting cards. You might not think twice about the clear film that wraps your birthday card, but that film needs to be high gloss, scratch-resistant, and machine-friendly. It’s not just about aesthetics; it’s about ensuring that the card arrives in pristine condition, ready to deliver a smile.

Then there’s DVD packaging—yes, people still buy DVDs! These require films that are not only visually appealing but also durable and easy to handle during high-speed packing processes. It’s a delicate balance of form and function.

National flexible works for us due to their continuous innovation, excellent customer service and friendly staff

Daniel Wallbank, Sales & Marketing, Tforrest & Sons Ltd

Pet Food: Tough Love for Our Furry Friends

Pet food packaging is a whole different beast. It needs to be tough enough to handle sharp kibble, airtight to keep out moisture, and sometimes even resealable for convenience. National Flexible provides films that can handle the weight, the wear, and the wagging tails.

Hot Beverages & Coffee: Packaging That Breathes

Here’s where it gets really clever. For products like fresh coffee, packaging isn’t just about containment—it’s about controlled interaction with the environment. Special valves can be integrated into the film to allow gases to escape without letting air in. This one-way breathability keeps coffee fresh and aromatic, just the way caffeine lovers like it.

Pharmaceuticals & Medical Uses: Precision and Protection

In the medical world, packaging is often a matter of life and death. Films used here must meet strict hygiene standards, sometimes even being suitable for irradiation to ensure sterility. Whether it’s pills, powders, or medical devices, the packaging must offer seal integrity, tamper evidence, and barrier protection—all while being easy to open when it matters most.

The Science Behind the Seal

What ties all these applications together is the science of film technology. National Flexible’s team includes packaging technologists, print specialists, graphic designers, and engineers who work together to create solutions that are as innovative as they are effective.

Need a film that seals perfectly even when there are particulates or liquids involved? No problem. Want a handle built into the packaging for heavy goods? Done. Looking for a film that can survive irradiation? They’ve got that too.

Design Meets Function

It’s not just about what’s inside the pack. National Flexible is also known for its graphic design expertise, helping brands stand out on the shelf while ensuring the packaging performs flawlessly. Whether it’s a vibrant pet food pouch or a sleek DVD wrap, the design is always tailored to the product’s needs.

Why It Matters

In a world increasingly focused on sustainability, efficiency, and consumer convenience, flexible packaging is stepping up in ways you might not expect. These “other applications” are proof that packaging is more than just a wrapper—it’s a critical part of the product experience.

So next time you tear open a tea bag, unwrap a greeting card, or scoop kibble from a resealable pouch, take a moment to appreciate the innovation behind the scenes. Because in the world of packaging, the “other” category is anything but ordinary.