skip to main content
Helping Britain's Wildlife One Nibble at a Time
There is something uniquely British about stopping by a village pond to feed the ducks or catching a glimpse of a hedgehog shuffling through the garden at dusk. These simple moments connect us with nature, reminding us that some of life's greatest pleasures come from the wildlife that shares our communities.
Cranswick, a business that began more than 50 years ago with a group of passionate farmers, has grown into one of the UK's leading food producers where caring for animals has always been part of their story. Founded on strong agricultural values and a commitment to quality, animal welfare and sustainability, Cranswick continues to evolve while staying true to its roots.
That commitment has inspired the exciting launch of Wild Nibbles, a new wildlife food brand created to help people support Britain's much-loved wildlife responsibly. Designed specifically for swans, ducks and hedgehogs, the range offers a simple yet meaningful way for families, gardeners and nature lovers to make a positive difference every day.
Feeding Wildlife the Right Way
For generations, feeding ducks was always taking a loaf of bread to the local pond. While the tradition remains fondly remembered, we now understand that certain foods can harm birds and negatively impact waterway ecosystems.
Wild Nibbles' Floating Swan & Duck Food has been carefully formulated to provide appropriate nutrition while helping to protect the habitats these magnificent birds depend upon. Instead of feeding simply for enjoyment, people can now feed with confidence, knowing their actions are supporting healthier wildlife and cleaner waterways.
Equally close to the hearts of wildlife enthusiasts is the humble hedgehog. Once a common sight in gardens across Britain, hedgehogs face increasing challenges from habitat loss and urban development but there is renewed hope! Across the country, many new housing estates are now being designed with dedicated hedgehog highways, providing small openings between garden boundaries that allow these much-loved creatures to roam safely from garden to garden.
It is a simple idea with a powerful impact, reconnecting habitats that have become fragmented over time. Combined with wildlife-friendly planting and access to nutritious food such as Wild Nibbles Crunchy Hedgehog Food, these initiatives are helping create neighbourhoods where hedgehogs can once again flourish, delighting families for generations to come.
The Wild Nibbles Crunchy Hedgehog Food has been developed to help provide these charming visitors with the nourishment they need, encouraging them to return and thrive in gardens where every safe space matters.
Packaging Designed for a Kinder Future
To support the launch of Wild Nibbles, National Flexible partnered with Cranswick to develop a range of eye-catching, recyclable packaging solutions that reflect the brand's values of sustainability, accessibility and care for nature.
The result is a collection of premium quad seal and flat bottom pouches, available in a variety of formats including 12.5kg, 2kg, 1.75kg and 900g pack sizes. Combining strength, shelf appeal and practicality, the packaging has been designed to meet the demands of retailers and consumers alike.
Featuring a warm, rural appearance inspired by the natural world, the packs immediately communicate the brand's connection to British wildlife while standing proudly on shelf. Importantly, the recyclable construction supports the growing demand for more environmentally responsible packaging solutions, helping consumers make a positive choice not only for wildlife, but for the planet too.
More Than Just Pet Food
What makes Wild Nibbles particularly special is that it taps into something far deeper than feeding wildlife. It is about creating moments. It’s the grandparent teaching a young child why feeding swans responsibly matters and it’s the excitement of discovering hedgehog footprints in the garden for the very first time. In a world that often feels fast paced and disconnected, Wild Nibbles encourages people to slow down and reconnect with nature through simple, thoughtful acts of kindness.
A Shared Vision
The collaboration between Cranswick and National Flexible demonstrates what can be achieved when innovation, sustainability and purpose come together. By pairing responsibly formulated wildlife food with recyclable, beautifully presented packaging, the partnership has created a product range that delivers on quality while inspiring consumers to make a genuine difference.
As more people look for ways to support wildlife in gardens, parks and waterways across the UK, Wild Nibbles offers an easy and accessible opportunity to help. Because sometimes the smallest nibbles can create the biggest smiles. And sometimes, caring for nature starts with a single handful of food and a simple decision to do things the right way.
For more information on Wild Nibbles, please email info@wildnibbles.co.uk or call
01522 778002. For information about packaging solutions, please email sales@nationalflexible.net or call 01274 685566.