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In a world where sustainability is no longer optional, three industry leaders, Pets Choice, Webbox, and National Flexible teamed up to deliver something truly remarkable: the UK’s first fully recyclable cat food pouch. But this isn’t just about packaging, it’s about purpose, passion, and paws.
A Legacy of Pet Care with a Vision for the Future
Pets Choice, with over 140 years of experience, is no stranger to innovation. As the 5th largest branded petcare manufacturer in the UK, they’re home to 27 pet brands, exporting to over 50 countries. Their mission? To deliver tasty, nutritious, and affordable pet products that support health and wellbeing, while also caring for the planet.
Their flagship brand, Webbox, is a household name for pet lovers across the UK. Known for its joyful, pet-first philosophy, Webbox creates treats and meals that are not only delicious but also crafted with love, fun, and inventiveness. Their Webbox Naturals range is a testament to this ethos, offering pet parents peace of mind with food that’s both healthy and tail-waggingly tasty.
Packaging That’s Purr-fectly Sustainable
When Pets Choice decided to launch the Webbox Naturals premium cat food in recyclable pouches, they faced a challenge: traditional PET/PE laminates used in pet food packaging weren’t recyclable. Enter National Flexible, the UK’s largest distributor of polypropylene and specialist films.
Within a week, National Flexible’s technical team developed a recyclable OPE/PE laminate with an EVOH barrier, maintaining product integrity while being fully recyclable. The pouches were not only functional but also stylish, featuring a patterned matt lacquer and an easy-seal reclose feature for portion control. All of this was achieved during lockdown, showcasing the agility and commitment of both teams.
More Than Just a Product—It’s a Movement
This collaboration is a shining example of what happens when innovation meets intention. Pets Choice’s dedication to sustainability, Webbox’s commitment to pet happiness, and National Flexible’s technical prowess have created a product that’s good for pets, good for people, and good for the planet.
As Jason Eastwood, Head of Purchasing at Pets Choice, put it:
“We’re justifiably proud. It’s 100% recyclable, reduces waste, and looks and feels fantastic. A real departure from standard printed pouches.”
Community, Compassion, and Commitment
Beyond products, Pets Choice is deeply rooted in community values. From supporting Blackburn Youth Zone to engaging in charitable campaigns, their impact goes far beyond the shelves. It’s about creating a better world for pets and people alike.
Contact our team to see how we can help you with your packaging needs.
01274 685566 | marketing@nationalflexible.net