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The Plastic Tax, introduced in April 2022, is to “provide a clear economic incentive for businesses to use recycled material in the production of plastic packaging. This will create greater demand for this material and in turn stimulate increased levels of recycling and collection of plastic waste, diverting it away from landfill or incineration”.
“We wanted a pack to reflect our ethos - Better for you, better for the planet. Our new pack looks great and has over 30% post consumer recycled content and is also recyclable from January.” Propercorn.
Brief Summary
Proper have moved into the fast growing snack bar category with a healthy alternative. The two flavours, Salted Caramel and Hazelnut Praline, are vegan and gluten free, have no palm oil and use ‘Proper’ ingredients.
The launch is in response to demand from shoppers for healthier on-the-go snacking options as the nation moves towards more mindful snacking.
The brief was to have a pack that could be recycled and that would beat the Plastic Tax.
Made from matt OPP laminated to metallised OPP the designs are bright and really stand out on the shelf.